Press release N°20
Milan, October 28 2008

Innovation, new functions and new aesthetic codes
on display at SIA GUEST’08 (Rimini Fiera 22-25 November)
in the projects by the Italian and foreign architects attending
Hotel Experience Design - Lounge, Bar, Lobby & Exteriors,
the post-graduate course dedicated to hotel common spaces,
and Bathroom Design, the course dedicated to private spaces in public venues by POLI.design – Consortium of Politecnico di Milano.

Thanks to a multimedia exhibition in the central hall of SIA Guest’08 (November 22-25, Rimini Fiera), the RiminiFiera’s leading expo dedicated to the hospitality sector, it will be possible to appreciate the projects developed by the architects and designers selected worldwide who attended the third edition of the courses of high standard training in “Hotel Experience Design - Lounge, Bar, Garden & Lobby, Design for the hospitality spaces”, the new specialisation to design and plan with innovative solutions hotel common spaces, and “Bathroom Design – Designing private spaces in public venues”, the first course in Europe centred on the bathroom environments in public venues, that are organised by POLI.design – Consortium of Politecnico di Milano.

A multimedia exhibition in the central hall and a cocktail with the teachers
The multimedia exhibition of the projects developed within the courses will be visible for the whole duration of the expo in the central hall of Rimini Fiera in the POLI.design booth, which on Sunday 23rd at 12 will host a cocktail party of presentation of the courses and will feature architects Marco Piva and Simone Micheli who are teachers at the course, and Simone Castelli, Business Unit Manager of Rimini Fiera. The presentation will be coordinated by Francesco Scullica and Andrea Manfredi, lecturers at Politecnico di Milano - Faculty of Design.

“I cooperate with the course Hotel Experience Design by POLI.design since its first edition. – explains Marco Piva – An enterprise that starts from the thought of the sociality areas and extends to the global planning of the building and the areas’ new functions. In all the structures that I see throughout the world, what strikes me are the functional and emotional elements of novelty, such as the lights and the materials. My attention is caught by the planning research and commitment that creates structures able to interpret the place, express the atmosphere of the territory in which they are set in.”

“In the past hotels were designed as unchangeable places, on the contrary today they are continuously evolving and must be easily renovated in order to satisfy the pressing change in taste and desires. – states Simone Micheli – Also the common areas change at the same rate, or even faster, and they must be designed taking into consideration the ever higher demand for a rapid, dynamic consumption and the ever more frequent need of hybrid, multifunctional, involving venues.”

“SIA Guest’08 is the exclusive Academic Partner of both courses, a cooperation that goes on since the beginning - explains Simone Castelli – and confirms that Rimini Fiera is attentive towards innovation and stimulates the market, in touch with POLI.design’s mission to operate as an active link between education, research and the industry.

The final project work of both courses was centred on the historical Palace Montecatini that was designed by Giò Ponti in 1951 and is now seat of Radio Monte Carlo, the partner radio of the courses. Students have virtually refurbished part of it according to the course of studies they attended.

 

Hotel Experience Design: 4 ways to imagine the hotel of the future
The designers of Hotel Experience Design, who came also from Bulgaria, Brazil, Greece and Spain, developed the following concepts: “Plug&Play” proposed by the team Auf (D. M. Gambi, R. Marcaccio, C. Marazzi, M. Mele, B. Pernigotti) , “T Hotel” devised by Etta design (A. Balestrini, S. Battistini, B. Li Volsi, H. Kaganow, M. Mior), “Eco-Cycle Hotel” studied by 4 Elements (A. Bertolini, R. Cicolella, L.Barreiro Crestani, X.A. Skampaviria), and“Ferran Adrià Hotel” developed by Toss-up (M.C. Capinera, M. La Pira, P. Olivares Giner, M.Stella)
The concepts can be viewed at www.hotelexperiencedesign.it in “Projects”.

The course Hotel Experience Design, has been actively supported by the Academic Sponsors: Florim Ceramiche, Simas Aqua Space, La Murrina, Bose, ST Rubinetterie, De Castelli, Frascio, Bocchini Contract, Stûv and Oikos Fragrances.

The fourth edition of the course is scheduled from May 4th to June 24th, 2009 at POLI.design – Consortium of Politecnico di Milano. Applicants may contact: POLI.design, Daiana Bossi, tel +39 02 23997208 - formazione@polidesign.net - www.borsedistudio.info

 

Bathroom Design: private spaces of design and atmosphere in public venues
Today the bathroom environments tend to change from spaces exclusively functional and of service, to environments that are qualifying for the venue they are set in, and refined in terms of design, furniture, technical equipment and atmosphere.

The designers, who came also from Brazil Chile and Switzerland, were divided into 4 teams that developed the following concepts: Interiormente (G. Alberti, A. Dura, F. Gallotta, E.Piras, S. Rastelli, U. Sorgato) proposed “WellCome”; team Missk (M. De Grazia, V.Fornaciari, I.Gagliardi, A.Genovese, A.Martellucci, M.A.Vurro) developed “Spya”; team Pssss (L.Anichini, M.Cupella, F.Giosi, M.Mombrini, R.Padilha) presented “WChange”, and Ibici (C.Ferrari, L.La Mantia, F.L.Nuccio, L.Schenatto, M. Vittori) elaborated the project “Toilet Bar”.
The concept can be viewed at www.bathroomdesign.it in the section “Projects”.

The course Bathroom Design has been actively supported by the Academic Sponsors: Florim Ceramiche, Simas Aqua Space, ST Rubinetterie, Jacuzzi, Seves, Cillit Bang/Reckitt Benckiser and Oikos Fragrances.
 
The fourth edition of the course, with a duration of 120 hours, is scheduled from 9th to 27th February, 2009 at POLI.design – Consortium of Politecnico di Milano.
For information: POLI.design, Michela Mantica, tel +39 02 23997248 -formazione@polidesign.net - www.borsedistudio.info

Information for journalists:  Giovanna Belli - g.belli@polidesign.net